EDITORIAL

It's Friday

Some films entertain, others define an era—Fridaydid both, and 30 years later, it still hits like the first time.

It’s wild to think it’s been 30 years since Friday dropped. That movie wasn’t just a hit—it was a whole movement. It captured everyday life, cracked us up, and gave voice to a neighborhood and culture that felt real and raw. Around here, it’s more than a favorite—it’s a classic we grew up on, quoted with our friends, and played loud in the background of a whole lotta good times. So when the 30th anniversary came up, you already know—we had to show love.

There’s something about Friday that’s timeless. The porch scenes. Smokey’s chaos. Craig with the look that says everything. The soundtrack alone is enough to make you want to hook up your Bumpboxx and let it ride. It wasn’t flashy—it was familiar. It reminded us that the small moments matter. And that’s exactly what we stand for. We’re about real ones, real vibes, and turning up the volume on everyday culture that shaped us.

So yeah, we honored it. Not with some forced tribute, but with the kind of respect you give to something that’s part of your DNA. Friday gave us stories, sounds, and memories that still hit—and we’re proud to be part of the culture that keeps it alive. If you know, you know. And if you don’t? Well… you better go watch it this weekend.

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